MARITZA ZAPATA
CMO of the ALC, dash design
After over a dozen years in the brand development world, Maritza Zapata understands the massive reach of a successful strategy. Maritza rose through a few other branding firms, including G2 Worldwide and Enterprise IG. She then reconnected with David Ashen, the former head of Retail Architecture at desgrippes gobé.
As dash’s director of marketing, Maritza’s focus is never on how to land any particular client. Rather, she assesses whether the entity is a good fit, and if so, how she can help build a relationship. “We want to work with clients who have a basic understanding of what effective design can do for them. That way, we can really leverage the power of design to execute upon their business strategies, and in the process, increase their ROI,” she says.
Design has always been a passion for Maritza and she consistently advocates and reinforces the fact that design has intrinsic value and can change people’s lives in a very compelling and meaningful way.
She also helped to conceive the Ageless Living Collaborative, a project that is also very dear to her heart!
Maritza studied Fashion Buying and Merchandising from the Fashion Institute of Design and transitioned into Brand Development early in her career. Since then she has worked for leading design firms in New York City.