Bobbi, with her team, is responsible for the translation of the Henry Ford Health brand to the physical environment across the system.  The vision and mission of Henry Ford Health is to provide quality healthcare in a calming and restorative environment; it is for Bobbi to translate into a design that interacts with all the senses.

Under Bobbi’s leadership, the Interior Design group looks to integrate the building program with its community, creating a healthy, safe atmosphere that demonstrates the history, strength, and quality of Henry Ford Health.

Bobbi’s wealth of experience translates intuitive design at reasonable costs. Additionally, her depth of knowledge regarding the products within healthcare design allows for materials that can be maintained and withstand the harsh chemical cleaning techniques employed in medical settings.

Bobbi’s involvement in a project starts at the inception level to open the design process to all avenues. As the vision and goals for the facility are being discussed, Bobbi develops visuals that correspond to the concepts. Her sensitivity to the viewpoints and opinions expressed; and not overtly expressed, by the users of the space allows Bobbi to drive the design process forward.