ALICIA JONES | PRINCIPAL & FOUNDER OF WEST END INTERIORS
With degrees in Interior Design and Textiles and Merchandising, Alicia realized her passion for Senior Living design 25+ years ago while interning as an interior designer for a privately-owned Operator. A few years after receiving a degree in Interior Design, Alicia began her career with a large Operator in Tennessee. Here, she was given the opportunity to develop custom designs for all building types: Independent, Assisted, Skilled Nursing and Alzheimer’s, as well as, CCRC developments.
As a result of the financial crisis in 2009, Alicia made the decision to carve her own path through the launch of West End Interiors, LLC [WEI]. Focusing solely on Senior Living design, Alicia and her team applied evidence-based research and end-user successes and quickly became known as a top contender in the senior living design industry.
Combining experience and intense product knowledge, she began producing products and programs that filled the many voids within the market. These creations include, but are not limited to: a furniture line designed specifically for our aging population, design standard programs for all acuity levels, Memory Lane®, an Alzheimer’s life skills product line, a comprehensive unit turn and model room program, and Design Lift™, an interior design service that provides a “face lift” approach to updating the appearance of senior living environments.
With her 25+ years of senior living design experience Alicia is proud to be celebrating WEI’s 11th year in business and is thrilled to be a part of senior living’s design future.